On International Women’s Day 2023, we explore the various roles women play in the music industry, from tech and entrepreneurship to management, marketing, and education, and the impact they are having on shaping the future of the industry. By highlighting the achievements and challenges faced by women in these roles, we can better understand the important work being done and advocate for greater inclusion and opportunities for women in the music industry.
The music industry has long been dominated by men, from musicians and producers to executives and engineers. However, in recent years, women have been making significant strides in the industry, breaking through barriers and taking on leadership roles in various areas of the music business. We aim to explore and highlight the diverse roles women play in the music industry beyond just creating and performing music.
The music industry is a powerful and influential force that shapes popular culture and impacts society on a global scale. It is therefore essential that women have an equal opportunity to contribute and lead in this industry, as their perspectives and voices can bring a unique and valuable perspective. Gender diversity and representation are crucial for fostering innovation and creativity, and women’s contributions can help shape a more inclusive and equitable future for the music industry.
Women in Music Entrepreneurship
Women-owned businesses in the music industry are becoming more prevalent as women are taking advantage of opportunities to launch their own music-related enterprises. These businesses can range from artist management and booking agencies to record labels, distribution companies, and music tech startups. Women-owned businesses bring fresh perspectives and innovative ideas to the industry, providing a much-needed balance to the male-dominated business landscape.
Despite the growing number of women-owned businesses in the music industry, women entrepreneurs still face significant challenges. These challenges can include a lack of access to funding and investment, limited networking opportunities, gender bias and discrimination, and a lack of visibility and recognition. These challenges can make it difficult for women entrepreneurs to gain traction and succeed in the music industry.
However, many women-owned music businesses have emerged as successful and innovative players in the industry. One example is Women in Music, a nonprofit organization founded by music executive Nicole Barsalona to support and empower women in the music industry. Other successful women-owned music businesses include Stem, a music distribution and marketing platform founded by Milana Rabkin Lewis. These businesses have not only achieved success but also help pave the way for other women entrepreneurs in the music industry.
Women in Music Management
Women in music management are responsible for overseeing the careers of artists, negotiating contracts, organizing tours, and promoting their clients’ work. Women managers bring unique skills and perspectives to the industry and have been instrumental in advancing the careers of many successful artists.
Women in music management face a variety of challenges, including gender bias, discrimination, and a lack of representation at the executive level. They may also struggle with work-life balance, particularly if they are raising families. Additionally, women managers may face barriers in building networks and gaining access to resources and opportunities.
Despite these challenges, many women have achieved great success in music management. One example is Roc Nation’s COO Desiree Perez, who has helped to build the careers of artists such as Rihanna and Jay-Z. Another example is Coran Capshaw, the founder and CEO of Red Light Management, who has represented artists such as Dave Matthews Band, Phish, and Luke Bryan. Women like these have shattered glass ceilings and paved the way for future generations of women in music management.
Other successful women managers include Q Prime co-founders, Cliff Burnstein and Peter Mensch, who have managed acts such as Metallica, Muse, and Red Hot Chili Peppers. Another is Ramona Drews, who manages Billie Eilish and her brother Finneas, and has helped to steer the young singer-songwriter to superstardom. These women have proven that gender is not a barrier to success in music management and serve as role models for future generations of women managers.
Women in Music Marketing
Women in music marketing are responsible for promoting music, artists, and events to the public. They develop and execute marketing strategies, create promotional materials, and work closely with artists and labels to build brand awareness and increase sales. Women in music marketing bring creativity and innovation to the industry, and play a vital role in helping artists reach their audiences.
Many women have achieved great success in music marketing. One example is Bozoma Saint John, who has worked as Chief Marketing Officer for brands such as Uber, Apple Music, and Endeavor. Another example is Karen Civil, who has worked with a wide range of artists including Lil Wayne, Jeezy, and Nipsey Hussle. Women like these have made significant contributions to the industry, helping to shape the way that music is marketed and consumed.
Other successful women in music marketing include Amaya Mendizabal, a Senior Director at Billboard who oversees the Latin music charts and reporting; Megan Thee Stallion’s former marketing manager, T. Farris, who helped the rapper rise to stardom; and Kerri Mackar, the VP of Marketing at the indie label, Dualtone Records. These women have leveraged their skills and expertise to promote music and artists, and have paved the way for future generations of women in music marketing.
Women in Music Education
Women play a significant role in music education, both as students and educators. Women have made important contributions to the development of music theory and performance, and have created innovative educational programs and resources for students at all levels. Women in music education work as professors, instructors, and administrators in universities, conservatories, and community music schools, and often serve as role models for aspiring musicians.
Despite their contributions, women in music education continue to face challenges related to gender bias and lack of representation in leadership positions. Women may also struggle to balance the demands of their teaching responsibilities with family obligations, and may face barriers in accessing resources and opportunities for professional development.
Despite these challenges, many women have achieved success as educators and advocates for music education. One example is Susan Helfter, who served as Dean of the College of Fine Arts at Ohio University and was recognized for her work in promoting diversity and inclusion in the arts. Another example is Deborah Smith Pollard, who is a professor of English and music at the University of Michigan and is a leading scholar of gospel music.
Other successful women in music education include Dr. Jacqueline Kelly-McHale, who is the Director of Music Education at Howard University and is a well-known advocate for music education in urban communities; and Dr. Claudia Gluschankof, who is a professor at the University of Miami Frost School of Music and is recognized for her contributions to music theory and analysis. These women have made important contributions to the field of music education, and serve as role models for future generations of women in music.
Women in Music Technology
Women have been traditionally underrepresented in music technology, which encompasses the development and use of software, hardware, and other tools used in the creation, recording, production, and distribution of music. However, women are increasingly making inroads in music tech, with many making significant contributions to the field. Women in music technology can be found in various roles, including software and hardware development, user experience design, and music production.
Women in music technology face several challenges, including a lack of representation and visibility, gender bias and discrimination, and limited access to education and mentorship. Additionally, women may struggle to gain recognition for their contributions in a male-dominated field, and may also face imposter syndrome and other barriers to advancement.
Despite the challenges, many women have made significant contributions to music technology and have achieved success in the field. Some notable examples include:
Susan Rogers, a music producer and engineer who has worked with artists such as Prince and David Byrne, and who is also a professor of music production and engineering at Berklee College of Music
Claire Marie Lim, a software engineer at Spotify who works on developing algorithms for music recommendation and discovery
Imogen Heap, a singer-songwriter and music producer who has created innovative music technology tools, including a gestural music controller and a blockchain-based platform for music royalties
Dr Rebekah Wilson is a music technology researcher and academic who focuses on the intersection of music and technology, and who is also a lecturer at the University of Huddersfield.
These women are not only making valuable contributions to music technology but are also inspiring and paving the way for the next generation of women in the field.
The Impact of Women on the Future of Music
Women have played and will continue to play a critical role in shaping the future of the music industry. As artists, producers, executives, and entrepreneurs, women bring unique perspectives, experiences, and talents to the table. Women have helped to diversify the industry, and their contributions have led to positive changes in the representation, quality, and accessibility of music.
Women in music have brought about many positive changes, including increased representation of women and marginalized communities in music, expanded opportunities for female artists, and greater recognition of women’s contributions to music. Women have also contributed to the development of new genres and styles of music, as well as the use of innovative technology and techniques in music production.
While progress has been made, there is still much work to be done to ensure that women continue to play a vital role in the future of music. Women can continue to advocate for greater representation and recognition in the industry and work to address issues such as gender bias and discrimination. Additionally, women can help to drive innovation in the industry by developing new technologies and approaches to music production and distribution. As more women enter the industry and rise to leadership roles, the potential for even greater progress in the future is enormous.
It is important to acknowledge the progress that has been made, while also recognizing that there is still work to be done to ensure that women continue to have a voice and presence in the music industry. By promoting greater inclusion and diversity in the industry, we can help to create a more vibrant, dynamic, and representative music culture that reflects the richness and complexity of our world.
To achieve this vision, we must work together to support and promote women in the music industry. This can include advocating for greater representation and recognition of women’s contributions, supporting women-owned businesses and music tech startups, and providing mentorship and networking opportunities for women at all stages of their careers. By taking these actions, we can help to build a more inclusive and equitable music industry that benefits everyone.
Happy International Women’s Day 2023!
# IWD2023 # IWD #EmbraceEquity
