Introduction
If you are a fan of TikTok, you might have come across a catchy song with the lyrics Dumb Ways to Die. The song is part of a viral trend that features people doing funny and often dangerous things, such as skiing down huge mountains, running in high heels, or holding a stonefish with their bare hands. But do you know the origin and meaning of this song?
The Birth of Dumb Ways to Die
The song is actually from a public service announcement campaign that was created by Metro Trains in Melbourne, Australia, in 2012 to promote railway safety. The campaign video, which was uploaded to YouTube on November 14, 2012, features cute cartoon characters dying as a result of their own stupidity or carelessness.
Some of the examples include setting fire to your hair, poking a stick at a grizzly bear, eating out-of-date medicine, and standing too close to the edge of the platform. The song ends with the message “Be safe around trains” and invites viewers to pledge to avoid dumb ways to die.
The campaign was devised by advertising agency McCann Melbourne and was intended to engage an audience that usually ignores safety messages. The song was written by John Mescall and Patrick Baron, with music by Ollie McGill from The Cat Empire.
It was performed by Emily Lubitz, the lead vocalist of Tinpan Orange, with McGill providing backing vocals. The video art was directed by Patrick Baron, animated by Julian Frost, and produced by Cinnamon Darvall.
The Song and Its Impact
Dumb Ways to Die quickly gained traction as it aired on local radio stations and spread through social media channels. The song’s memorable lyrics and animated video featuring colourful beans engaging in foolish behaviours resonated with audiences.
It didn’t take long for the campaign to go viral, contributing to a significant reduction in accidents following its release. In fact, it’s estimated that this catchy tune led to a 30% decrease in accidents during the campaign period.
The campaign video has been viewed more than 97 million times on YouTube and has spawned dozens of cover versions and parodies.
It also won numerous awards for its creativity and effectiveness, such as:
- Five Grand Prix awards at the Cannes Lions International Festival of Creativity in 2013
- The Grandy Award at the ANDY Awards in 2013
- The Black Pencil at the D&AD Awards in 2013
- The Best in Show at the One Show Awards in 2013
- The Grand Effie at the Australian Effie Awards in 2013
The Talented Minds Behind the Song
The music behind Dumb Ways to Die was created by Ollie McGill, a member of the Australian band The Cat Empire. The captivating vocals were provided by Emily Lubitz, the talented vocalist of the band Tinpan Orange.
Together, they formed the duo known as Tangerine Kitty, who released the song on iTunes under this moniker.
Exploring the Lyrics of Dumb Ways to Die
The lyrics of Dumb Ways to Die describe a series of absurd and dangerous actions that can lead to untimely demise. Each verse presents scenarios that highlight the consequences of reckless behaviour.
From setting fire to one’s hair to using private parts as piranha bait, the lyrics take a humorous approach to address serious safety issues.
However, amidst the comical tone, the song also imparts important safety practises, such as avoiding the edge of train platforms and never crossing tracks.
The Viral Spread and TikTok Trend
Fast forward to the present day, and Dumb Ways to Die has found a new home on TikTok. The short melody and catchy lyrics have become a popular trend, with creators using the song to highlight questionable safety decisions or silly actions.
The hashtag #dumbwaystodie is flooded with videos that incorporate the song into various scenarios, showcasing the creativity and humour of TikTok users.
The Expansion of the Dumb Ways to Die Franchise
The success of Dumb Ways to Die didn’t stop with the song and the campaign. In 2013, a video game was developed based on the concept, further expanding the franchise.
The game gained immense popularity and has since seen the release of multiple installments, including a third game app in 2018, a web series in 2019, and a fourth game app in 2021.
In 2023, the fourth installment, Dumb Ways to Die 4, is set for release on iOS and Android platforms, continuing the legacy of the franchise.
Dumb Ways to Die: A Cultural Phenomenon
The impact of Dumb Ways to Die extends beyond its initial purpose as a safety campaign. It has become a cultural phenomenon, with merchandise, branded NFTs, and a dedicated fan base. The song’s catchy melody and relatable lyrics have ingrained themselves in popular culture, making it a memorable part of many people’s lives.
Conclusion
Dumb Ways to Die is more than just a song; it’s a powerful message wrapped in a catchy melody. From its humble beginnings as part of a safety campaign to its viral spread on TikTok, this song has captivated audiences worldwide.
It serves as a reminder to approach safety with seriousness while maintaining a lighthearted and memorable tone. So the next time you find yourself humming along to the lyrics, remember the important message behind the melody. Stay safe, and avoid those dumb ways to die!
