It’s 2024, and if there’s one thing we can all agree on, it’s that music videos are still one of the best ways to get lost for three minutes (or five, depending on how much drama is packed in).
From Kendrick Lamar’s chart-topping release to Miley Cyrus continuing to ride her “Flowers” wave, these viral music videos have dominated YouTube, TikTok, and Instagram.
Here’s a rundown of the ten music videos that truly broke the internet this year.
1. Kendrick Lamar – “Not Like Us”
With over 128 million YouTube views, Kendrick Lamar’s “Not Like Us” reigns supreme as the most viral music video of 2024.
The track, part of his highly anticipated new album, has gathered almost 1.95 million views daily since its release in July.
And let’s not forget the 22,388 TikTok videos made using this song—proof that Kendrick’s music still finds a way to get everyone on their feet.
Haven’t seen it yet? You’re missing out on peak Kendrick, unapologetic and unstoppable.
2. Miley Cyrus – “Flowers”
You’d think that, after more than a year, Miley’s “Flowers” might start losing its charm.
Well, think again. Released in January 2023, it still averages over 1.41 million daily views and remains one of the most shared videos across Instagram and TikTok.
Miley’s understated defiance keeps fans coming back, and it’s easy to see why.
Want to dive deeper into what makes this video so impactful? Check out our analysis.
3. Sabrina Carpenter – “Please Please Please”
Sabrina Carpenter snagged not one but two spots in this year’s viral top ten—starting with “Please Please Please.”
This emotional rollercoaster of a video showcases Sabrina in her most vulnerable form, with a rawness that has clearly struck a chord, pulling in over 1.05 million daily views.
Sabrina’s delivery is all heart, and the video’s visually stunning simplicity is exactly what makes it so captivating. Explore more about Sabrina’s emotional journey here.
4. Jungkook – “Seven (feat. Latto)”
Jungkook’s “Seven” is another masterpiece that went viral for all the right reasons.
The sultry vibes, gorgeous visuals, and flawless dance routines have made it an instant favorite, with over 1.02 million daily views and 454 Instagram posts per day.
This video didn’t just hit—it lingered. Fans can’t get enough, and neither can we. Discover the deeper meaning behind “Seven.”
5. Sabrina Carpenter – “Espresso”
Another Sabrina Carpenter masterpiece makes the list, and this time it’s all about energy.
“Espresso” is exactly what it sounds like—a jolt of caffeine in visual form, with all the sass and catchiness you’d expect from Sabrina.
The punchy visuals and dynamic beats make this video a favorite for anyone needing that extra boost, with over 1.07 million daily views. Read more about the making of “Espresso”.
6. Tyla – “Water”
“Water” by Tyla deserves all the attention it’s getting and more. The music video is a beautiful mix of fluid choreography, visually capturing the concept of love as something that ebbs and flows.
With 676,808 daily views, the artistry and storytelling make “Water” one of the most breathtaking visual experiences this year. Unravel Tyla’s unique vision with our deep dive.
7. Benson Boone – “Beautiful Things”
In “Beautiful Things,” Benson Boone gives us an ethereal visual treat that has captured hearts worldwide.
The video’s themes of beauty in fleeting moments resonate well with viewers, pulling in over 1.21 million daily views, making it one of the year’s most poignant releases.
It’s a reminder of how art can be both visually and emotionally stunning. Get the full scoop here.
8. Taylor Swift ft. Post Malone – “Fortnight”
Taylor Swift and Post Malone together is the duo we didn’t know we needed.
“Fortnight” is cinematic in its storytelling—a perfect blend of Taylor’s emotional songwriting and Post’s mellow edge.
The video plays with themes of time and nostalgia, bringing a poignant twist to modern pop, with 751,177 daily views. Dive into our analysis of “Fortnight”.
9. Libianca – “People”
“People” by Libianca might not have topped the list, but its message resonates.
With 532,697 daily views, this music video is a heartfelt representation of the struggles and realities faced by many.
Its raw approach and powerful message make it deserving of a spot in the top ten.
10. Doja Cat – “Paint The Town Red”
Doja Cat’s visual extravaganza, “Paint The Town Red,” is one part performance art, one part audacious flex, and all parts Doja.
The music video’s unconventional style, bold colors, and storytelling set it apart as a work of true pop art.
Her confident, almost cheeky approach is impossible to ignore—even if you wanted to. Dive into the lyrical breakdown here.
The Viral Impact of 2024
Viral Music Video Data
| Rank | Song | Artist | YouTube Views per Day | Instagram Posts per Day | TikTok Videos per Day | Index – Overall (/100) |
|---|---|---|---|---|---|---|
| 1 | Not Like Us | Kendrick Lamar | 1,948,336 | 13.61 | 22,388 | 95.08 |
| 2 | Flowers | Miley Cyrus | 1,410,176 | 77.70 | 9,571 | 90.94 |
| 3 | Please Please Please | Sabrina Carpenter | 1,055,722 | 11.38 | 16,842 | 85.50 |
| 4 | Seven (feat. Latto) | Jung Kook | 1,021,079 | 454.64 | 3,302 | 84.59 |
| 5 | Espresso | Sabrina Carpenter | 1,072,047 | 34.59 | 1,795 | 80.53 |
Viral Music Video Trends Chart
Whether it’s the introspective storytelling of Taylor Swift or the raw energy from Doja Cat, 2024 has been nothing short of iconic for viral music videos.
Social platforms like TikTok and Instagram have only amplified these videos’ reach, taking them from viral to legendary.
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