Camila Cabello, the former Fifth Harmony member, has officially marked the beginning of her new chapter with the release of her single, I LUV IT.
Co-featuring American rapper and singer Playboi Carti, this track has come as a delightful surprise to fans and critics alike.
The song serves as the lead single from her forthcoming album C, XOXO, a record that is keenly anticipated by her global fanbase.
The Cosmic Inspiration
The I LUV IT track, masterfully produced by El Guincho and co-produced by Jasper Harris, is a sonic representation of Cabello’s emotional experience.
It captures the wild, combustible attraction that Cabello likens to a rare cosmic phenomenon. Her statement on the song’s inspiration reveals her unique perspective on love and attraction.
“Certain things in our human realm do make me feel like I’m in outer space, and the very rare few times where I’ve had incredible chemistry with someone is one of them,” she said. “Part of that cocktail is also the emotional drama between you and that person, and the chaos and butterflies and nerves and passion. It’s unsustainable and not peaceful and exhausting, but also, I LUV IT.”
The Refreshing Sound and Sample
The track samples Gucci Mane’s 2009 single ‘Lemonade’ and includes a possible interpolation of Rihanna’s 2011 song ‘Cockiness (Love It)’.
The result is a refreshing blend of glitchy pop tune, hyperpop, and avant-pop, which hints at the influence of PC Music.
This unique concoction of different music styles sets I LUV IT apart from the usual pop fare, making it a standout addition to Cabello’s repertoire.
The Lyrics: A Journey into the Heart
The lyrics of I LUV IT, intriguing and deeply emotive, paint a vivid picture of wild human attraction.
Throughout the song, Camila Cabello gives listeners a glimpse into her state of mind, her infatuation, and her exhilaration in the face of love’s chaos.
The chorus, in particular, echoes the sentiment of the song title, repeating “I love it” in a passionate refrain.
Playboi Carti, on the other hand, provides a counterpoint to Cabello’s narrative.
His verse seems to come from the perspective of someone who has recently experienced a breakup.
The lyrics shed light on the reasons behind the split as well as the character’s subsequent descent into the world of fast cars and drugs.
The Music Video: A Surreal Odyssey
The music video for I LUV IT, directed by Nicolas Mendez, is a surreal journey that complements the song perfectly.
From engaging in Greco-Roman wrestling to running from stray dogs, from drinking what appears to be beer from a gas pump to miming a machine-gun attack on her bed, Camila Cabello is seen indulging in a series of bizarre yet captivating activities.
The video culminates in an ER visit, with Camila Cabello sporting an arrow in her chest.
The Collaboration: A Harmonious Blend
The collaboration between Camila Cabello and Playboi Carti on I LUV IT marks a harmonious blend of their respective musical styles.
While Cabello’s pop sensibilities shine through in the track, Carti’s rap verse adds a layer of edginess to the overall composition.
The result is a track that is as refreshing as it is compelling, leaving listeners eager for more.
The Single’s Promotion
Prior to the release of I LUV IT, Cabello teased the song extensively on her social media platforms.
The announcement of the single and the sharing of its artwork were met with anticipation and excitement from fans.
Moreover, the song also garnered attention when American singer Lana Del Ray promoted it on her Instagram account.
The Forthcoming Album: A Nod to the Future
I LUV IT serves as the lead single from Camila Cabello’s upcoming fourth studio album, C, XOXO.
If this single is any indication, the album promises to showcase a new direction in Cabello’s musical journey.
Fans can expect a unique blend of pop, hyperpop, and avant-pop, potentially signalling a departure from the singer’s earlier work.
The Reception
Since its release, I LUV IT has been met with favourable reviews from critics and fans alike.
The song’s distinctive sound, compelling lyrics, and Cabello’s vibrant performance have all contributed to its early success.
Moreover, the track’s music video has been praised for its surreal imagery and engaging narrative.
Conclusion
With I LUV IT, Camila Cabello has once again proven her versatility as an artist.
The track, with its unique sound and compelling narrative, offers a fresh perspective on love and attraction.
As fans eagerly anticipate the release of C, XOXO, I LUV IT serves as a tantalising glimpse into what Cabello has in store.
The single, with its cosmic inspiration and interstellar sound, is a testament to Cabello’s creative prowess and her ability to push boundaries in her music.
In the words of Cabello herself, the song is “unsustainable and not peaceful and exhausting, but also, I LUV IT.”
And it is this paradox, this embrace of life’s chaos, that makes I LUV IT a standout track in Cabello’s discography.
As listeners, we can’t help but be drawn into Cabello’s world, where love is a wild, combustible force that can transport us to the stars.
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Camila Cabello I LUV IT Lyrics Feat. Playboi Carti
Verse 1: Camila Cabello
Supersonic (Yeah), in your orbit (Yeah, ah)
And I’m bad (Uh), diabolic (Uh)
Bottle rocket (Ooh) on the carpet (Ah)
Threw it back and he caught it
I go soprano, baby, go down low
And when he leads, I gotta follow (Ooh)
I’m blackin’ out, I’m on a spiral (Yeah)
I need you now and tomorrow
Chorus: Camila Cabello
I love it, I love it, I love it, I love it
I love it, I love it, I love it
I love it, I love it, I love it, I love it
I love it, I love it, I love it
I love it, I love it, I love it, I love it
I love it, I love it, ooh
I love it, I love it, I love it, I love it
I love it, I love it, I love it
Post-Chorus: Gucci Mane
Lemons on the chain with thе V-cuts (Yeah, yeah, brr)
Lemons on thе chain with the V-cuts (Yeah, yeah, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr)
Verse 2: Camila Cabello
Super twisted, sick addicted (Addicted)
Kiss me hard, someday you’ll miss this
Meteor shower, in your power
Seein’ stars, oh my God
Chorus: Camila Cabello
I love it, I love it, I love it, I love it
I love it, I love it, I love it
I love it, I love it, I love it, I love it
I love it, I love it, I love it
I love it, I love it, I love it, I love it
I love it, I love it, ooh
I love it, I love it, I love it, I love it
I love it, I love it, I love it
Post-Chorus: Gucci Mane
Lemons on the chain with the V-cuts (Yeah, yeah, brr)
Lemons on the chain with the V-cuts (Yeah, yeah, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr)
Lemons on the chain with the V-cuts (V-cuts, yeah, yeah, brr)
Lemons on the chain with the V-cuts (V-cuts, yeah, yeah, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr, brr)
Lemons in their face, watch ’em freeze up (Ah, ah, brr)
[Bridge: Playboi Carti & Camila Cabello]
Uh, uh, uh, uh (Ah, ah, brr)
Uh, uh, uh, uh (Ah, ah)
Uh, uh, uh, uh, uh (Ah, ah, brr)
Slow down, baby (Ah)
Verse 3: Playboi Carti & Camila Cabello
Oh, you on the road now?Oh, you grown now?
Oh, you too grown now
You tryna take your time by your ‘lone
All this novocaine got ’em numb to the drugs now
Movin’ on Mary Jane, I feel burnt out like the sun now
Aventador, SVJ, I’m ridin’ ’round with her perm out
Aventador, SVJ, I’m ridin’ ’round with her perm out
Pink cups, can be warm out
High as fuck, got the ‘shroom now
I’m with two of ’em like Clermont
Leave a nigga face down, fuck around, bitch nigga gon’ find out
I hope you know you need a flashlight, tryna fuck around these hoes
Told ya like hol’ up, like hol’ up, like hol’ up, huh, I’m out of control (Out of control)
Yeah, I love it
She says I’m way too young, wait right here
Yeah, I love it
She says I’m way too young, wait right here
