Hanumankind’s Run It Up is more than just a rap anthem—it’s a declaration.
The Bangalore-based artist blends personal ambition with cultural homage, using the track to bridge his own come-up with the weight of history.
From the opening bars, it’s clear Run It Up isn’t just about flexing success—it’s about survival, community, and carrying the past forward.
The Sound: An Unrelenting Surge of Energy
Produced by Kalmi, Run It Up is built on a foundation of pounding drums and hypnotic rhythms, mirroring its message of persistence.
The use of chenda, a traditional Indian percussion instrument, isn’t just an aesthetic choice—it’s a battle cry.
The sound pulses with urgency, fusing the raw aggression of hip-hop with a distinctly South Indian sonic palette.
The bass rumbles, the beat never lets up, and Hanumankind rides it with an effortless intensity that has you spell bound.
Hanumankind “Run It Up” Lyrics Explained: A Fight for Legacy and Survival
Run It Up is about pushing forward against the odds. Hanumankind doesn’t just rap about personal success; he weaves in generational struggle, a sense of responsibility, and the weight of history.
“Run it up, the sun is up / To when it’s down, get your money up”—this isn’t just about wealth; it’s a survival mantra.
It’s about working non-stop because no one is going to hand you an easy way out.
“We feeling the weight of our ancestors” stands as one of the song’s most striking lines.
Hanumankind isn’t just reflecting on his own rise—he’s carrying the legacy of those before him.
There’s an undercurrent of inherited struggle here, a nod to past generations whose battles have shaped the present. It’s about more than just ambition; it’s about duty.
And then there’s “Your problems, they just not the same to us”—a line that hits hard.
It’s a rejection of surface-level struggles, a way of saying that the battles he and his people face aren’t ones that can be easily understood by outsiders.
The song isn’t looking for sympathy—it’s stating facts.
The way he delivers these lines matters. There’s a rawness, an urgency, a refusal to let the words sit still.
His flow speeds up, mirroring the breathlessness of real struggle.
The drums intensify, the chenda pounds like a warning siren, and Hanumankind’s cadence moves from sharp, staccato bursts to near-frantic urgency.
There’s no pause, no moment to catch your breath—because, for those he’s speaking for, slowing down isn’t an option.
The Music Video: A Cinematic Battle Cry
Directed by longtime collaborator Bijoy Shetty, the Run It Up video is a visual extension of its themes.
Set in Kerala, it features Kalaripayattu warriors in fluid, controlled movements—an ancient martial art repurposed as a metaphor for modern struggle.
The imagery is layered: Kathakali dancers, vibrant face paint, the movement of bodies in sync with the track’s relentless energy.
It’s a reminder that history isn’t just something we remember—it’s something we live.
More Than Just One Song: Where Run It Up Fits in Hanumankind’s Journey
Run It Up isn’t an isolated moment in Hanumankind’s career. It follows Big Dawgs, a track that gained traction internationally and even caught the attention of A$AP Rocky.
With this new single, he doubles down on what sets him apart—his ability to merge modern hip-hop bravado with a connection to his roots.
The collaboration with Kalmi once again proves that Indian hip-hop isn’t just participating in the global rap scene; it’s doing its thing.
Why Run It Up Refuses to Be Ignored
Some songs fade after the first listen. Run It Up doesn’t. It stays with you, pulsing in the back of your mind like an unfinished conversation.
It’s a track that doesn’t just sound urgent—it is urgent. Hanumankind isn’t here to blend in; he’s here to build something lasting.
And if Run It Up is any indication, he’s just getting started.
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Hanumankind Run It Up Lyrics
Chorus
Run it up, the sun is up
To when its down, get ya money up
I put money down on all of us
On my people now, on what I love
Post-Chorus
Ooh, baby, it’s dangerous
Your problems, they just not the same to us
We dealin’ with things you ain’t seen before
We feelin’ the weight of our ancestors
We healin’ with ways that don’t last for long
Don’t have us the time, ain’t it obvious?
No help for the weak but the liquor strong
Plenty here, pour it for all of us
Verse 1
Now, bring out the drums in this bitch
All my homies got rich doing shit that they said wouldn’t work
Bring out the guns in the bitch, here to load up a clip
And go shoot up the place we don’t care (Brrt)
I see the bums that be wishing we end in a ditch
Yeah, they prayin’ to see a man hurt
I see the love that we give and the love that we get
Make sure everything comin’ full circle (Woo)
We went from nothin’ to something
Got all of ’em jumpin’ to shit that we made from the air
We went from running and gunning with nothing in stomach
To feeding the neighborhood, bruh
There ain’t a person alive that be matching the vibe
And it honestly ain’t even fair (Woo, woo)
There ain’t a dude with the drive and the vision like I have
Unless I go look in the mirror, baby (Woo, yeah)
Chorus
So run it up, the sun is up
To when its down, get ya money up
I put money down on all of us
On my people now, on what I love
Post-Chorus
Ooh, baby, we run it up
Get it the minute the sun is up (Woo, woo)
There is no resting when sun is down (Woo, woo)
Work it for real, get ya money up (Woo, woo)
Believe it on god, put money down (Woo, woo)
I’m bettin’ the odds on all of us (Woo, woo)
I do it for all of my people now (Woo, woo)
Put that on everything that I love (Woo, woo)
Interlude
Yeah, on everything that I love (Aah)
Yeah, ain’t nothing there come above (Yeah)
Hu, hu, hu
Yeah, three, two, one (Hu)
Verse 2
Now, we go from angry and mad to happy and glad to find a solution for us (Hu)
We go from sorry and sad to ready to grab our weapons and get to the front
I want the money, the cash, the moola, the bag, the currency, stacking it up (Yeah)
We want the freedom to live and the freedom to have the things we been lackin’, my bruh
So what are we lackin’, huh?
I could point it out so much that’s around, better settle down (Woo)
No point doing that or they send the hounds (Yeah)
Bite me in the ass, put me in the ground (Ayy)
Turn me into ash, culture carried down (Ayy)
From those who came up before me (Ayy)
I’m here to change up the story (Yeah)
Find me at work in the morning (Yeah, yeah)
Find me where people are mourning, man (Yeah)
‘Cause death is around every corner (Yeah)
When life isn’t free for a person, dog
You act like an animal cornered
Savages speak in a language y’all
You don’t understand, you a foreigner (Bitch)
Don’t nobody need an advantage, nah
We needin’ some balance and order
But you know that’s never the case
Never a chance that they changing their ways (No)
It’s never a choice that they giving to you
There will never be justice to face
We sing for the sorrow and dance for the pain (Yeah)
No one to follow it’s just you and me (Yeah)
I swear that it’s coming, we starting today
But we wake up tomorrow and things are the same, damn
