Swedish pop artist LOVA delivers an emotionally incisive cut with It’s Alright, a single that strips away the pleasantries of forced positivity.
Released via Nettwerk and produced by Oskar Wildén (Dagny, Tove Stryke), the track operates as both gentle intervention and personal reckoning.
What begins as concern for a friend’s wellbeing evolves into something more complex: LOVA recognising her own patterns of emotional avoidance.
Lines like “You force a smile / And wear it out / Aren’t you getting tired of your disguise” cut through social conditioning with surgical precision, whilst “Sure, yeah you’re happy / Or maybe you just want it so badly” captures the exhausting performance of contentment.
The production mirrors the song’s thesis perfectly. Wildén’s understated instrumentation creates space for LOVA’s vocals to carry the weight of recognition without overwhelming the intimacy.
Rather than building to cathartic release, the arrangement maintains careful restraint. This allows the message to breathe rather than shout.
“It’s okay to dream bigger. The world isn’t meant to be dull and gray when it can be full of color and life. This song is a reminder that the best days are still ahead, and they’ll come when we stop settling and start truly living.” – LOVA
LOVA’s approach feels particularly relevant in an era of curated happiness and forced gratitude.
Her assertion that “This shit is irrational / Girl, you can have it all” arrives not as empty motivation but as permission to acknowledge dissatisfaction.
The track’s power lies in naming something most people feel but rarely voice. The difference between being fine and being fulfilled.
With over 250 million streams already behind her, LOVA has established herself as Sweden’s most emotionally intelligent pop export.
For listeners tired of settling for acceptable when extraordinary remains possible, LOVA provides both validation and gentle provocation to demand more.
LOVA It’s Alright Lyrics
[Verse 1]
You force a smile
And wear it out
Aren’t you getting tired of your disguise
You’ve had it for a while
Your eyes can talk
They tell it all
Yeah, I can see you’re hurting from a mile
But you are doing fine
[Pre-Chorus]
You say the right things
But I can see between the lines you’re writing
Those sweet, sweet lies
But it’s alright, alright
Sure, yeah you’re happy
Or maybe you just want it so badly
I see you trying
But it’s alright, alright, alright
[Chorus]
Alright
Let it out, get it off of your chest
I’ll be there, name a place and time
All the best hasn’t come for you yet
This shit is irrational
Girl, you can have it all
If you like
Ahh
[Verse 2]
Please help me out
To help you out
And I’ll be on your six if it goes rogue (if it goes rogue)
I’ll shout until you know (until you know)
Yeah, and when you find
Some peace of mind
The breeze that used to cut you through the bone
Will blow you down the coast
[Pre-Chorus]
You say the right things
But I can see between the lines you’re writing
Those sweet, sweet lies
But it’s alright, alright
Sure, yeah you’re happy
Or maybe you just want it so badly
I see you trying
But it’s alright, alright, alright
[Chorus]
Alright
Let it out, get it off of your chest
I’ll be there, name a place and time
All the best hasn’t come for you yet
This shit is irrational
Girl, you can have it all
If you like
Ahh
[Outro]
Da dum, da dum, da dum, da dum
Da dum, da dum, da dum, da dum
Yeah, yeah
Da dum, da dum, da dum, da dum
Da dum, da dum, da dum, da dum
