Madison Beer’s “yes baby” drops with all the subtlety of a neon gym sign. Released September 19, 2025, the track clocks in at 2 minutes and 55 seconds of glossy dance-pop that feels engineered for maximum replay value.
This marks her first single of the year, arriving with a music video that transforms workout culture into something between Jane Fonda and fever dream.
The visual, co-directed by Beer and Aerin Moreno, commits fully to its ’80s aerobics conceit.
Beer struts on treadmills in stilettos and knee-high socks, bathed in cold blue light that makes her home gym look like a Lynch film set. The aesthetic is deliberately tongue-in-cheek; sweaty, sexy, and self-aware.
Musically, “yes baby” operates in familiar territory for Beer’s recent output. She describes it as the closing piece of an unintentional trilogy alongside “Make You Mine” and “15 Minutes,” all three leaning into euphoric EDM textures.
The production, handled by Beer herself alongside Leroy Clampitt and LOSTBOY, builds around tight drum programming and a hook designed to burrow into your brain.
Beer’s explanation of the track is refreshingly direct: “‘yes baby’ is really just a fun and flirty song. After I shot the music video, though, it took on a whole new energy, and just feels like a song you want to blast with your friends.”
The phrase itself carries dual meaning, both sexual invitation and enthusiastic affirmation, the kind of rallying cry she’s watched transform her concerts into makeshift dance floors.
The timing feels intentional. Beer recently deleted Twitter after years of constant fan interaction, citing how the platform was “negatively impacting my ability to see my own artistic direction clearly.”
Without thousands of conflicting opinions clouding her judgment, she’s leaning into what she learned from touring: certain songs simply make people move differently.
“With songs like ‘Make You Mine’ or ‘yes baby,’ it’s more about performing, jumping, running around,” she explains. “On tour, those moments felt like the club.”
This club energy translates directly to “yes baby.” Where her album Life Support showcased vulnerability and introspection, this track prioritises pure physical response. It’s music designed for motion; whether that’s treadmill sessions or late-night drives with friends.
The song also serves as strategic positioning. While Beer confirms an album is coming, she’s clear this won’t be a full dance record: “My album isn’t really a dance album—it’s a straightforward pop record.”
“yes baby” functions as both celebration of her recent EDM phase and transition toward whatever comes next.
Early response has been predictably divided. Fans either embrace the immediate, playlist-ready energy or wish for more complexity—the kind of sonic depth that made “Make You Mine” such a standout. Both reactions make sense for a track that prioritises impact over intricacy.
The real test will be live performance. Beer has grown confident about her vocal abilities, adopting a take-it-or-leave-it attitude toward critics: “If you don’t think I’m a singer, come to a show. The mic will be on.”
For an artist who’s spent years proving herself, “yes baby” suggests someone finally comfortable just having fun.
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