TikTok’s latest obsession isn’t a dance, a soundbite, or even a trend you can explain in five words or less.
It’s a viral moment built around a crude portrait drawn by a young girl.
The original video, posted by Sonia Tiebi in 2019, has resurfaced in 2025, with users recreating the meme in art, makeup, and even Roblox avatars.
A simple, slightly wonky portrait that looks like it was drawn in a hurry—and one mother’s now-infamous reaction: “Is that hyperpigmentation?”
What Is the Hyperpigmentation Meme?
@hotfudgesonia #fyp #art ♬ original sound – hotfudgesonia
The hyperpigmentation meme traces back to a 2019 video featuring Sonia Tiebi and her daughter, often referred to as the hyperpigmentation girl by TikTok users.
In the clip, Tiebi sits patiently as her daughter sketches a portrait of her.
When the big reveal happens, the drawing is—well—abstract, to say the least.
Tiebi, doing her best to be a supportive parent while suppressing laughter, asks, “Is that hyperpigmentation?” in response to the shaded circles on the drawing’s cheeks.
The video, originally posted online, has gone through several resurgences, with TikTok being the latest platform to breathe new life into it.
The phrase has become shorthand for affectionate roasts, creative reinterpretations, and even a new way of critiquing questionable makeup applications.
How TikTok Revived the Meme in 2025
Memes don’t just appear—they resurface at the perfect moment.
The hyperpigmentation meme saw a fresh wave of attention in early 2025, coinciding with a wave of nostalgic content on TikTok and gaining traction in hyperpigmentation news across various digital outlets.
The platform’s temporary ban in certain regions led users to revisit old favourites, giving the video a second life.
Soon, the clip wasn’t just being shared—it was being reinterpreted in ways no one could have predicted.
- Artists began reimagining the drawing in their own styles, turning a simple sketch into detailed digital art, pixel animations, and even tattoos.
@gps.art.guru GPS HYPERPIGMENTATION WALK #hyperpigmentation #meme ♬ original sound – Onye Zoonie
- Makeup enthusiasts took the meme to heart, recreating the hyperpigmentation drawing look with exaggerated blush and eyeliner.
@duo__lipo #hyperpigmentation #memestiktok suono originale – Duo_Lipo
- Gamers and Roblox creators joined in, designing avatars and in-game artwork inspired by the drawing’s unmistakable features.
@zoziflingue #hyperpigmentation #french son original – zou
- Bakers turned it into a meme-worthy dessert, with cakes decorated to resemble the infamous sketch.
Why the Hyperpigmentation Trend Is Still Trending in 2025
What makes it work, the hyperpigmentation meme thrives on three things: absurdity, relatability, and nostalgia.
- Absurdity – The whole situation is comically ridiculous. A child earnestly drawing a portrait, a parent attempting to be supportive while barely holding back laughter—it’s a scene anyone with siblings or kids can relate to.
- Relatability – Who hasn’t had their artistic skills lovingly roasted? Whether it’s a school art project or a questionable attempt at makeup, the meme taps into that universal experience.
- Nostalgia – With TikTok reintroducing old memes, this one hit the sweet spot for those who remembered it the first time around and for a new audience just discovering it.
@hotfudgesonia #Happy 13th birthday, Cece! A remake of this gem just for you! #birthday #hyperpigmentation #love #13 #parents #kid #momlife #teen #baby #lol #humor #comedy ♬ original sound – hotfudgesonia
From Viral Moment to Internet Culture Staple
The hyperpigmentation meme has outlived its expected internet shelf life, turning from a fleeting joke into something cemented in online culture.
Sonia Tiebi herself has embraced the joke, even recreating the original video with her daughter, now several years older.
The hyperpigmentation drawing? Framed and proudly displayed, because of course it is.
Even better, Tiebi recently shared that her daughter has continued sketching, improving her artistic skills while keeping a sense of humour about the meme that made her (in)famous.
In the grand tradition of internet culture, a moment of unintentional comedy has transformed into something far bigger.
Whether you’re an artist, a makeup enthusiast, or just someone who enjoys a well-executed inside joke, the hyperpigmentation meme has proven one thing: nothing unites the internet like a perfectly absurd moment caught on camera.
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